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Sunday, August 2, 2009

Smart move by SABA

Australian label SABA commissioned Scott Schuman (AKA The Satorialist) to shoot their new SABA DENIM campaign during his recent visit to Australia. The photos were shot on the streets of Melbourne using Shuman's signature street style photography.

I have never really been too interested in SABA (I find their pieces to be well tailored but a bit too plain for my liking) however I appreciate this new campaign and I really like that the styling has included the integration of vintage pieces which has ironically updated their look. Afterall, dressing from head to toe in one label is the best way to be a uniformed catalogue kid. My favourite is 'Adrian' with the addition of his bright red socks and cheeky hat.

The photos can be viewed exclusively on the SABA website

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